Looking for a comprehensive Helium 10 vs Sellics comparison? You are at the right place!
Over the past year and a half, Helium 10 and Sellics have emerged to be the top two software that Amazon sellers are using to curate and sell products that are more needed, or bought by the public.
You are bound to be wondering what exactly makes them as desirable as they are, and what differentiates them from each other.
I have personally used these two tools and the results were mixed for me.
Both the software have their pros and cons, each of them coming with a separate set of features and tools that they offer.
Through this article, I aim to guide you through choosing between Helium 10 and Sellics, both of which could be aptly used in either case.
Comparison Table: Helium 10 vs Sellics
What A Great FBA Tool Should Provide?
In recent years, Amazon has become the leader in the marketplace with all types of products and different sellers. Your success on Amazon depends much on the products that you sell.
It depends much on the business needs as well.
A tool like Helium 10 or Sellics can be used for making the selling journey easier. It makes use of various filters and parameters as such as keyword research, ad tracking, analytics and profit analyzer.
You must also look for what competitors are doing that can be an effective strategy for a rock-solid Amazon FBA business. You should choose the tools that are best suited for your needs.
Comparing Helium 10 vs Sellics: Which is Better Helium 10 or Sellics?
What Is Helium 10?
Helium 10 is a software that most Amazon sellers use. It helps vendors reach the Fulfillment by Amazon (FBA) criteria especially for principles such as frauds, refunds, and Search Engine Operators (SEO).
Essentially what the software does is that it cuts down on your time and energy that would’ve otherwise been spent on researching products that are doing well in the market, or looking for products that customers want, and so on.
Helium 10 looks into many fields that would help you make a better and more informed choice as to what product you are offering to the market and why.
It looks into keywords that are being most looked up, keeps track of your competitors, and analyses the market response to a product that you may be interested in selling.
Use Helium 10 if:
- You want to source new products for the inventory.
- You want in-depth detail about orders and profits.
- You source the products from retailers of arbitrage.
Further Reading: We have also shared the detailed review of Helium 10 tool with all its features, pros and cons along with the Helium 10 tools.
What is Sellics?
Sellics is a software that is also being used by a large majority of Amazon sellers, especially those who are aiming to get into the FBA.
Sellics sifts through mounds of information and does its research to curate the perfect metrics for you and your business, to make it an extremely profitable one.
Usually, Amazon sellers would look at subscribing to multiple different software that could end up in confusion, unconstant train of information, and most importantly a loss of tremendous amounts of money.
Instead of that, Sellics offers compiles all the tools and resources one may need to better their online selling business, without leaving a hole in your pocket.
Use Sellics if:
- You are private seller.
- You are more focused on PPC automation and advertising.
- You like simple dashboard.
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Features Comparison: Helium 10 vs Sellics
1. Keyword Research
Magnet By Helium 10
Helium 10 becomes a sought-after software when it comes to Keyword research. Magnet, one of the most refined tools of Helium 10 will muster highly relevant keywords for you.
Magnet is credited to be one of the largest databases of long-tail keywords in the Amazon market arena that will work round the clock for maximizing your sales.
The most glamorous feature of Magnet is that you can search keywords in sync with your product requirements and you can get customized search results using advanced filters like:
- Word count
- Search volume
- Competing products, etc.
BlackBox By Helium 10
Black Box is a tool of Helium 10 that is devoted to product research. Its features are:
- 20 free uses
- Colossal database thronged with 450+ million products
- Search by categories like sales revenue, price, rating, and more
- Precise results in seconds
- Strategic data to propel your business forward
Sonar By Sellics
While it’s Magnet for Helium 10, on the other hand, Sellics keeps pace with Sonar. One of the most admirable features of Sonar is that it is free. Free? Yes. You’ve heard it right. Sonar is free.
It’s credited to be a stockpile of 180 Million+ Keywords.
It helps you in:
- Identification of relevant keywords
- Increase product listing visibility
- Improve SEO
- Reverse ASIN lookup that tracks competitor’s keywords
- Prioritize keywords based on search volume
- Free customized performance report
- Keyword translation facilities
2. Listing Optimizer
For the list optimization, Sellics offer a tool that also includes keyword tracking and research and other features. With Helium 10, there is a separate tool for a different type of features and functions.
Scribbles By Helium 10
In my personal experience, Helium 10 offers you a comprehensive guide that will give you an insight into keyword optimization, adding eye-catching image elements that attract customer attention, and pricing products.
However, Scribbles, a Helium 10 tool dedicated to optimizing your listing comes with a plethora of admirable features viz.
- Ensures the use of high-ranking and most accurate keyword in the product description
- Optimizing product listing using all available terms of search
- Ensures adherence to keyword ceiling
- Retrieve listing drafts
- Import listing from your Amazon account
Amazon Ranking Software by Sellics
Sellics provides you with sophisticated techniques to improve search visibility, click-through rates, and conversion rates. The listing optimizer of Sellics will aid you in:
- Keyword discovery
- Optimizing description and image content
- Aims in increasing product reviews
Using this tool, you can simply optimize the lists by gathering the data from the competitors in arranged manner.
3. Keyword Rank Tracker
As I said, Helium 10 gives a separate set of tools for keyword tracking and keyword research whereas the Sellics gives everything in the same tool. Using the Amazon Ranking software, you can build lists, track keywords and do research.
Keyword Tracker By Helium 10
The keyword rank tracker of Helium 10 will help you in:
- Tracking real-time keyword positions
- Monitoring of selected keywords
- User-friendly, dynamic dashboard
- Collecting precise data on ranking, percentage changes, ranking trends, monthly searches, etc.
The most glamorous feature of the Helium 10 keyword rank tracker is its Rocket Boost feature that tracks your keyword ranking every hour for ten days.
Personally, I admire the feature that enables you to track keyword ranks over time that gives importance to historical trends and aims to use past data to predict future changes.
Amazon Ranking Software Sellics
Sellics keyword tracker will help you in:
- Monitoring keyword rankings
- Tracking how optimization efforts influence rankings
- Track your keyword rankings and perform precise A/B testing
Sellics keyword tracker strives to boost your product visibility by ranking keywords and helping you choose apt keywords for your product description.
Moreover, it helps you to increase your keyword ranking that ultimately results in increased sales.
4. Financial Analytics
You would want to track profits to measure the business ROI.
Both Helium 10 and Sellics gives an easy to use dashboard for this purpose.
Profits By Helium 10
Profits by the Helium 10 tool is dedicated to Financial Analytics.
The most noteworthy features of the same based on my experience are:
- Full integration with your Amazon account
- Track profits, sales, inventory, cost, and trends
- Everything will be clearly presented in an easily comprehensible manner in a dynamic, user-friendly dashboard
- Daily, weekly, biweekly, monthly and annual financial analytics
- Instant identification of increasing/decreasing sales
Here is a screenshot of what Helium 10 gives:
There are a ton of features that are present within this dashboard like Sales Trends or Refund and orders completed.
You would also get the Store Performance Matrix with monthly store trends.
The comprehensive dashboard also gives the list BestSellers with filters like Gross Revenue, Expenses, Net profit,margin, ROI and refunds.
Profit by Sellics
Sellics is a unique profit analyzer tool that divides the organic sales and sales received by the PPC campaigns. It also divides the sales depending on the marketplace.
The set up is pretty simple and you can enter your COGS and the software will handle all the calculations.
The fundamental properties of Sellics financial analytics are:
- Tracking of profits in real-time
- Sales performance analysis
- Compare return rates and revenues
- Compare sell-in and sell-out figures
- Automated PPC campaigns
- Review notifications
5. Inventory Management
Inventory Management By Helium 10
This feature is available in the Profits dashboard.
Helium 10 inventory management gains ground as it will back you in:
- Taking care of replenishment and sales
- Automated and timely quantity updates
- Precise restock suggestions and forecasting
- Avoid stockouts and overstocks
- Works beyond the scope of inventory management- caters to all business processes in a lower pay
Amazon Inventory Management Sellics
Sellics is pretty amazing when it comes to inventory management. It can show you exactly what you should re-order do that you never run out of stocks.
Sellics will help you in:
- Calculation of reorder rates based on sales velocity and lead time
- 90-day reorder pipeline that helps you plan your resources and replenish your stock accordingly.
6. PPC Ad Automation
Ads By Helium 10
This tool is available to only Diamond or Elite Members. So, I would consider this slightly expensive.
Helium 10 helps you to:
- Run successful PPC campaigns through precise suggestions, logical campaign management and real-time metrics
- Improve Ad performance through logical suggestions
- Gain an insight into how your Ads are impacting your sales
- Manage your budget using Ad Manager
Helium 10 is also Android/iOS compatible that will help you track your advertisements anywhere, anytime.
Benchmark and PPC Ads By Sellics
Sellics offer two tools for Ad management. One is the Benchmark by Sellics that is still in beta version and compare your advertising performance to other Amazon sellers.
The Ads manager by Sellics is yet another intriguing tool that gives plethora of features:
- Analyze the real-time performance of your ads in a given period
- Analyze the impact of your ads on your sale
- Optimize the results for profits
- Automated keyword migration for using them on your Ads
- Managing keyword bids
- Pause unprofitable keywords.
There are some marginal difference between both these tools. Helium 10 offers some tools that Sellics does not.
Additional Tools Offered By Helium 10:
Alerts is a specialized tool of Helium 10 that will give you hijack alerts. Its features are:
- Hijacker and product monitoring
- 24-hour surveillance
- Instant alert on tracking counterfeits
- Dynamic dashboard
- Automatically import your ASINs into ‘Alerts’
Refund and Reimbursement assistance
This feature will help you in:
- Simplification of Amazon seller refund protocol
- Pre-written expert messages for seller reimbursement requests
- Calculating refund estimates in seconds
- Comparing previous reimbursements and current reimbursements
- Making precise reports
Follow-up email automation
This feature will offer you a dynamic and easy-to-handle dashboard and it will ensure better customer relations.
Customers are the building blocks of a business and happy customers are the building blocks of a successful business.
The features of follow-up email automation are:
- Establishing effective communication with customers
- Reviewing orders
- Setting automation
- Building templates
- Managing products
- Immediately answering your customer queries
- Write your own emails
- Pre-written and quality-specific email content
Learning from your competitor is one of the best ways to attain success.
Cerebro, a constituent tool of Helium 10 will serve this purpose.
It’s a reverse ASIN tool that will help you in:
- Analyzing the keywords of competitors
- Analyzing keyword search volume
- Estimating sales per keyword required to land your product on the very first page of Amazon.
Chrome Extension Tool
Helium 10 offers you five chrome extension tools that will offer you highly accurate data.
- X-Ray for product search
- A precise profitability calculator
- ASIN tracker
- Real-time review analysis- for competitor reviews and spotting product issues
- Inventory management
Additional Tools Offered By Sellics
Sellics review alerts will give you a live alert on product reviews and updates you on revised reviews and responses to your reply.
This feature will help you to:
- Manage customer feedback
- Act immediately on getting a review alert
- Prepare quality and personalized customer reply free from the usual unthinking cliches and regular Amazon cock-a-doodle-doos
- Filter reviews according to the star rankings
- Download and store review-analysis for future references.
Customer Care at Helium 10 vs Sellics
Helium 10 has a well put together customer care service that is open 24/7. The responses are fairly immediate and work well with people especially when facing difficulties or have doubts and queries.
The procedure to contact customer support is also fairly simple. All you have to do is email them at the required email id that you can find on their official website, and expect a response within twenty-four hours.
Here is what Facebook says about Helium 10 service:
Sellics has multiple platforms through which you can contact customer support. Each need has a different email id to address.
The website provides you with information on all their social media through which you can get in touch with them, as well as their email and mail address, in case you want to post a physical letter regarding your concerns.
Each mode of contact, of course, has a different response time. This being said, they have a chatbot on their official website that also does that job of customer support and receives the fastest responses.
Helium 10 has a number of plans and packages to choose from. The plans are the Free Plan, A-la-Carte Plan, The Platinum Plan, The Diamond Plan, and the Elite Plan. Where as for the Sellics, it depends on the annual volume.
Helium 10 Pricing
Helium 10 offers the monthly and annual pricing plans. When you subscribe to annual plans, you can get up to 20% discount.
The free plan allows users to experience and try out all the features offered by Helium 10, without having to pay for it. The purpose of this plan is to work as a trial plan, however, this one lasts for life.
The free plan is limited in the number of uses that you get per feature. This means that you can only avail of the benefits of certain features a certain number of times per month.
- The Platinum Plan
The platinum plan comes at $97 per month. This plans all the features that Helium 10 has to offer, except Multi-user login, members-only training, high-level workshops, and access to a private Facebook group.
Apart from this, the follow-up features are also restricted to 5000 emails per month.
The Diamond Plan
The Diamond plan starts at $197 per month. This plan doesn’t include Monthly members training, in-person workshops, or access to the private Facebook group. Other than that, all the features are included, and the follow back emails are increased to 15000 emails per month.
The Elite Plan
The Elite Plan starts at $397 per month. This pack includes everything that Helium 10 can offer, without any restrictions. It can cater to up to 50000 follow up emails per month.
This plan doesn’t have a set price for its users to pay. As its name suggests, you can customize your plan with only the features that you want. This being said, a few features aren’t available in the a la carte plan.
In this plan, it is easy to choose only the tools that are of utmost need to you and you get to see how much you are required to pay per tool for each month, before signing up for the plan itself.
Sellics offers its users a 14 day trial period. The plans that you could choose from on Sellics, is based on the amount of your annual sales volume. There are five brackets that your business could fall under.
Each of the brackets has three types of packages you can avail of. The first package is the monthly payment, the second one is the biannual payment, and lastly is the annual payment.
🏆 Comparative Analysis
When comparing the subscription plans of the two, I would declare Helium 1o as the winner. You would get far more value of money with the Helium 10 plans over the Sellics‘ plan.
Helium 10 Pros and Cons
Sellics Pros & Cons
Helium 10 Customer Reviews:
Here is what experts has to say about the Helium 10:
Sellics Customer Reviews & Testimonials:
“We were looking to save time and increase the efficiency we developed in sponsored Ads. You can get every report you need from Amazon out of Sellics, which is a huge time saver. Everything is exportable. this hits all the pain for vendors; what did they sell – all in the dashboard.” – Noble House Furnishings
“Sellics and the PPC manager is imperative for a company with a wide product line, it has allowed us to run automated campaigns on 80% of our product range.” – Identity Stronghold
“With autopilot new relevant keywords have been added on our campaign daily through keyword harvesting, resulting in an increase of relevant traffic and better CTR.” – Artway LTD
“we have reduced our ACoS by 50% and drastically saved time spent on campaign management using amazon advertising automation software from sellics.” – Staedtler
FAQs | Helium 10 Vs Sellics
✅ How can software such as Helium 10 and Sellics improve my sales on Amazon?
This software is designed to give you accurate and thoroughly analyzed data that will give you the resources and information that you may need to make more rational and informed decisions. Both this software will keep track of where the customer traffic is going, what product is selling most, and it will also keep an eye on your competitors. This allows you to be at the top of your game as you will know exactly what it is that you need to change in your style of business.
🥇 How is Helium 10 Different from Sellics?
There is a difference between the features of helium 10 and sellics even when both of them are the Amazon FBA tools. Helium 10 is an all-in-one Amazon tool whereas the Sellics mostly focus on PPC and Advetising
💥 Do I get a demo of the offers?
As mentioned above, Helium 10 offers its users a free plan that gives you almost all features, with a lot of limitations per month. You could at any point upgrade for a paid plan. Sellics on the other hand, gives you a 14 day trial period for whatever plan you may choose, after which you will be required to pay the amount.
👉 Where does Helium 10 get its data?
Helium 10 gets its data from the Amazon's API and represents actual Amazon data. The technology monitors and parses through extensive data on a daily basis, transforming that raw data through multiple artificial intelligence and machine learning models.
💯 When can I cancel my plan?
For both of the software, you can cancel your subscription at any point. However, you will be charged till the end of the period, whether it is monthly, biannually, or annually.
Conclusion | Helium 10 Vs Sellics 2021 | Should You Choose Helium 10 or Sellics?
It is always a safer bet to opt for software that can help better your product and invest your money in certain goods.
With the in-depth analysis and all the tracking, you are bound to make more informed and safer bets that could get you more money and traffic in terms of customers.
Yet, we would say Helium 10 is the ultimate winner here with all the bells and whistles. It might be a bit pricey but you can always customize the plans and choose only the tools that you require. Sellics is a decent and simple tool for the PPC and Advertising usually that comes with the mobile app.
We hope this Helium 10 vs Sellics Comparison would guide you get the best of the both and leverage it for FBA.